Tiny CFO

Tiny CFO enables modern entrepreneurs to fulfil their visions, through empowering and actionable finance and strategy content with an inspiring peer community. Ran by Jana Kovacovska, a strategy and finance consultant. After a decade in finance Jana wanted to create a space that not only gave business owners access to affordable and solid strategic finance, but also to have a little fun along the way. We were so happy to bring her vision to life.

After looking into the Tiny CFO customer and brand vision, we designed the brand identity, brand concept and key messaging, before working on the marketing strategy and templates. Working on these elements consistently helped lay the foundations of the brand, with considered design and messaging being shared through all platforms.

We designed and created the Tiny CFO website, using the online course platform Kajabi, the website communicates the key brand messages with a considered customer journey directing customers to sign up to the course or email.

To finalise the project we created a brand style guide and marketing strategy which outlined the elements of the brand, ensuring all future communications are consistent. We’ve worked consistently with Tiny CFO on Instagram management since launch.

Launching the first Tiny CFO course was a big success with a 48% increase in students for cohort 2 of Tiny CFO School.