The Deli People

The Deli People is an online hamper delivery service due to be launching in early 2023. We worked with The Deli People founders, Kate and Josie, to develop a brand that speaks to their audience. 

After our initial brand discovery session with Kate and Josie, we realised a key point of difference for the brand was the years of experience and great passion the founders have, we captured this not only in their messaging, but also throughout the design and customer experience of the site. We used handwritten notes with tips from the founders, chose uncomplicated and genuine language throughout product descriptions, as well as capturing the founders in our shoot to ensure they were a key part of the brand story.

We worked on each element of the brand in the lead up to launch, including brand strategy (values, vision, customer and voice), brand identity, website, photoshoot and marketing plan, ensuring all touchpoints were consistent and representative of the identity throughout.

We can’t wait to see the launch of this hamper delivery service in the new year and can predict great things to come for this brand.